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Articles
  • Why Weibo Attracts Youth?The Perspective of Maslow’s Hierarchy Theory of Needs   [CPSH 2013]
  • Author(s)
  • Xinyi Hong
  • ABSTRACT
  • As a new type of social media, Weibo (the Chinese twitter) is very popular among youth (age18- 25). So, why Weibo attracts youth? This paper analyzes reasons from the framework of Maslow’s hierarchy theory of needs, by the methods of interviews and text analysis. Through the study, three main reasons are drew: (i) Weibo satisfies youth’s prepotent needs of belongingness and love so that they can join groups more quickly, keep in touch with others and establish initial relationship more easily; (ii) in security aspect, it helps youth acquire solutions of emergency, clarifications of rumors and answers of uncertain things; and (iii) let youth gain the acception and respect from themselves or others. What’s more, Weibo also provides information and stage for youth’s physiological and self-actualization needs, indirectly.
  • KEYWORDS
  • Weibo; Youth; Hierarchy Theory of Needs
  • References
  • [1]
    CNNIC《中国互联网络发展状况统计报告(2013年1月)》
    [2]
    CNNIC《中国互联网络发展状况统计报告(2012年1月)》
    [3]
    按照埃里克森(E.H.Erikson)人格发展八个阶段划分标准.
    [4]
    CNNIC《中国青少年上网行为调查报告(2011年4月)》
    [5]
    叶奕乾 何存道 梁宁建主编:《普通心理学》,华东师范大学出版社,2010,P269-270
    [6]
    马斯洛:《动机与人格》,中国人民大学出版社,2007年,P 21。

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