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Articles
  • Innovative Research on Experimental Courses Based on the Software Platform in University with Marketing Spe-cialty   [CCE 2013]
  • Author(s)
  • Qingling Han
  • ABSTRACT
  • As an applied discipline, Marketing, has widely influence and benefit for students. Besides, the more significant mission is to cultivate practice ability for innovative marketing talent person, the experimental curriculum based on the software platform is of great significance to cultivating innovative marketing talent. According to current situation of college experimental courses, this paper is in the case of marketing actual combat, discusses the approach of experimental curriculum innovation: changing education conception, taking the student as the principal part, giving full play to the role of the team, standardizing curriculum proc-ess, etc.
  • KEYWORDS
  • Marketing; Experimental Courses; Innovative talents
  • References
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