• Impacts of Perceived Convenience and the Teacher’s Role on Moodle   [CCE 2013]
  • Author(s)
  • Hsiao-hui Hsu
  • Internet-based electronic learning (E-learning) as an alternative education form has both created an innovative learning environment and provided learners with an exceptional opportunity to interact with others. Individual acceptance and use ofInformation Technology (IT)have been considered indentifying the success of e-learning systems.The purpose of this study is to take Technology Acceptance Model as a foundation and include perceived convenienceandtheteacher’s roleas new external factorsin predicting students’ perceptionsofthe acceptance and use of Moodle, an open source e-learning system. A total of 47 college students participated in this research. The results indicated thatbothperceived convenienceand perceived ease of usehad direct effectson perceived usefulness. Perceived ease of use, perceived convenience, and perceived usefulness had significantly positive impactson attitude toward using Moodle. The teacher’s role did not have positive influences on perceived usefulness and attitude toward using Moodle.Continuance intention to use Moodle was directly influenced by attitude toward using Moodle. Several practicaltheoreticalimplications of the present study are offered at the end of paper.
  • Perceived Convenience; the Teacher’S Role; TAM; Moodle
  • References
  • [1]
    L. L.Berry,K.Seiders,andD.Grewal, "Understanding service convenience,"Journal of Marketing Research,vol.66,1994, pp. 1-17.
    L. G.Brown,"The strategic and tactical implications of convenience in consumer product marketing,"Journal of Consumer Marketing,vol.6,1989, pp.13-19.
    L. G.Brown,"Convenience in services marketing,"Journal of Services Marketing,vol.4,1990, pp.53-59.
    C.-C.Chang,C.-F.Yan,and J.-S.Tseng,"Perceived convenience in an extended technology acceptance model:mobile technology and English learning for college students,"Australasian Journal of Educational Technology,vol.28,2012, pp.809-826.
    Y.C.Chen,Y.-C.Lin,C.-Y.Chen,and R.-C.Yeh, R.-C., "Predicting college student’ use of E-learning systems:an attempt to extend technology acceptance model,"In Proceeding of Pacific Asia Conference on Information Systems, Hong Kong,2007, pp. 172-183.
    F. D.Davis,"Perceived usefulness, perceived ease of use, and user acceptance of information technology," MIS Quarterly,vol.13,1989, pp.319-339.
    M.Fishbein,and I.Ajzen, Beliefs, attitude, intention, and behavior:an introduction to theory and research. Addison-Wesley, MA., 1975.
    Jung, S. Choi, C. Lin, and J. Leem, "Effects of different types of interaction on learningh achievement, satisfaction, and participation in web-based instruction," Innovations in Education and Teaching Interactional, vol. 39, 2002, pp. 153-162.
    Y. F. Kuo, and S. N. Yen, "Towards an understanding of the behavioral intention to use 3G mobile value-added services," Computers in Human Behavior, vol. 25, 2009, pp. 103-110.
    P.Legris,J.Ingham,and P.Collerette,"Why do people use information technology? A critical review of the technology acceptance model,"Information and Management,vol.40,2003, pp.191-204.
    S. S.Liaw,H. M.Huang,andG. D.Chen,"Surveying instructor and learner attitudes toward e-learning,"Computers and Education,vol.49,2007, pp.1066-1080.
    C. Lin, P. J-H. Hu, and H. Chen, "Teaching implemenation management in law enforcement" COPLINK system usability and user acceptance evaluations," In Proceedings of the 2003 Annual Network Conference on Digital Government Research, 2003, pp. 1-4.
    J. C. C. Lin, and H. Lu, "Towards an understanding of behavioral intention to use a webiste," International Journal of Information Management, vol. 20, 2002, pp. 197-208.
    I.-F.Liu,M. C.Chen,Y. S.Sun,D.Wible,and C.-A.Kuo,"Extending the TAM model to explore the factors that affect intention to use an online learning community,"Computers and Education,vol.54,2010, pp.600-610.
    H.Lou,W.Luo,and D.Strong,"Perceived critical mass effect on groupware acceptance,"European Journal of Information Systems,vol.9,2000, pp.91-102.
    J.-W.Moon,and Y.-G.Kim,"Extending the TAM for a World-Wide-Web context,"Information and Management,vol.38,2001, pp.217-230.
    E. W. T.Ngai,J. K.Poon,and Y. H. C.Chan,"Empirical examination of the adoption of WebCT using TAM,"Computers and Education,vol.48,2007, pp.250-267.
    J. C.Roca,and M.Gagné,"Understanding e-learning continuance intention in the workplace: A self-determination theory perspective,"Computers in Human Behavior,vol.24,2008, pp.1585-1604.
    R. G.Saadé,F.Nebebe,and W.Tan,"Viability of the technology acceptance model in multimedia learning environments:acomparative study,"Interdisciplinary Journal o Knowledge and Learning Objects,vol.3,2007, pp.175-184.
    R. A.Sánchez,and A. D.Hueros,"Motivational factors that influence the acceptance of Moodle using TAM,"Computers in Human Behavior,vol.26,2010, pp.1632-1640.
    H. M.Selim,"An empirical investigation of student acceptance of course websites,"Computers and Education,vol.40,2003, pp.343-360.
    D. Shen, J. Laffey, Y. Lin, and X. Huang, "Social influence for perceived usefulness and ease-of-use of course delivery systems," Journal of Interactive Online Learning, vol. 5, 2006, pp. 270-280.
    B.Šumak,M.Heričko,M.Pušnik,and G.Polančič,"Factors affecting acceptance and use of Moodle:an empirical study based on TAM,"Informatica,vol.35,2011, pp.91-100.
    E. M.van Raaij,and J. J. L.Schepers,"The acceptance and use of a virtual learning environment in China,"Computers and Education,vol.50,2008, pp.838-852.
    V.Venkatesh,"Determinants of perceived ease of use:integrating control, intrinsic motivation, and emotion into the technology acceptance model,"Information Systems Research,vol.11,2001, pp.342-365.
    V.Venkatesh,and F. D.Davis,"Amodel of the antecedents of perceived ease of use: development and test,"DecisionSciences,vol. 27,1996, pp. 451-481.
    V.Venkatesh,and F. D.Davis,"A theoretical extension of the technology acceptance model:four longitudinal field studies,"Management Science,vol.46,2000, pp.186-204.
    Y.-S.Wang,M.-C.Wu, M.-C.,and H.-Y.Wang,"Investigating the determinants and age and gender differences in the acceptance of mobile learning,"British Journal of Educational Technology,vol.40,2009, pp. 92-118.
    C. Yoon, and S. Kim, "Convenience and TAM in a ubiquitous computing environment: the case of wireless LAN," Electronic Commerce Research and Applications, vol. 6, 2007, pp. 102-112.

Engineering Information Institute is the member of/source content provider to