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Articles
  • The effect of pull power of Karaoke television-set service on eliminating the internal psychological 11 MASS 2014 Conference Guide obstacles of consumer   [MASS 2014]
  • Author(s)
  • Jiun-Hung Lin
  • ABSTRACT
  • Since the recreation activities is more diversified because of information technology and the leisure policy of government provide many free recreation place and activities, KTV service as a kind of recreation activities but not free face a keener competition in Taiwan. This study tries to explore how to decrease or eliminate obstacles for consumer to choose KTV as their recreation activity through understanding the internal psychological obstacles for KTV consumption with empirical data and provides suggestions to help improve the KTV service.
  • KEYWORDS
  • pull power of Karaoke television-set service, eliminating, internal psychological
  • References

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