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Articles
  • Application of Data Mining Technology in Commercial Banks   [MASS 2012]
  • Author(s)
  • Li Xuefeng, Wang Yang
  • ABSTRACT
  • Data mining is a kind of technology that analyses massive data deeply by using the data warehouse of commercial banks. By transferring data information into useful knowledge, data mining technology is beneficial to commercial banks with making better and more effective business decisions. Based on the introduction of data mining technology and its main mining targets, this paper summarizes that CRM, risk management and fraud detection are the main application fields of data mining in the business of commercial banks, and then introduces its application in these research fields in detail.
  • KEYWORDS
  • data mining, commercial banks, CRM, risk management, fraud detection
  • References
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    Tillett L Scott. Banks Mine Customer Data. Internet week, 831, pp.45- 46, 2000.
    [3]
    Odom, M. D. and Sharda, R., "A Neural Networks for Bankruptcy Prediction", IEEE INNS International Joint Conference on Neural Networks 2(17-21), pp.163-168, 1990.
    [4]
    Altman, E. I. , "Financial Ratios, Discriminant Analysis, and the Prediction of Corporate Bankruptcy", Journal of Finance, 22, pp.589- 610, September, 1968.
    [5]
    Chuang-Cheng Chiu , Chieh-Yuan Tsai, A Web Services-Based Collaborative Scheme for Credit Card Fraud Detection, Proc. of 2004 IEEE International Conference on e-Technology, e-Commerce and e- Service, 2004.

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