top
Articles
  • OpenAccess
  • Research on the Later Influential Factors of College Students’ Online Shopping Satisfaction in the Network Building Festival  [EBM 2016]
  • DOI: 10.4236/jss.2016.43003   PP.11 - 19
  • Author(s)
  • Tongtong Geng, Yifeng Wang, Zeyuan Li
  • ABSTRACT
  • From double eleven Taobao online shopping Carnival to Dianping 517 Foodie Festival, the network building festival has become electricity marketing’s new means of innovation, and it has become the external manifestation of the “Internet +” action plan. However, most domestic scholars focus on the shopping experience, the satisfaction of the end of shopping behavior is less. Based on the domestic and foreign research results of customer's online shopping satisfaction, this paper makes a survey on college students who are the research objects, and uses the method of questionnaire survey and SPSS20.0 analysis software to analyze and evaluate the satisfaction degree of customer’s online shopping behavior. In this paper, the evaluation index system and model of College Students’ later satisfaction degree in shopping carnival are established, and it is help for electricity suppliers to improve customer's online shopping satisfaction in Shopping Festival.

  • KEYWORDS
  • Network Building Festival, Customer Behavior, Online Shopping Satisfaction
  • References
  • [1]
    Cardozo, R.N. (1965) An Experimental Study of Customer Effort, Expectation, and Satisfaction. Journal of Marketing Research (JMR), 2.
    http://dx.doi.org/10.2307/3150182
    [2]
    Howard, J.A. and Sheth, J.N. (1969) The Theory of Buyer Behavior. Wiley Marketing.
    [3]
    Hunt, H.K. (1977) Conceptualization and Measurement of Consumer Satisfaction and Dissatisfaction. Marketing Science Institute.
    [4]
    Westbrook, R.A. (1980) Intrapersonal Affective Influences on Consumer Satisfaction with Products. Journal of Consumer Research.
    http://dx.doi.org/10.1086/208792
    [5]
    Bian, W.-L., Song-Dong, J.U., Jie, X.U., et al. (2011) An Empirical Research on Online B2C Customer Perceptions of Logistics Services and Related Factors. Journal of Industrial Engineering & Engineering Management.
    [6]
    Zhao, Y.H. and Han, Z.J. (2007) A Model of Higher Education Customer Satisfaction by SEM. Systems Engineering, 25, 85-90.
    [7]
    Hempel, D.J. (1977) Consumer Satisfaction with the Home Buying Process: Conceptualization and Mea-surement. The Conceptualization of Consumer Satisfaction and Dissatisfaction, 7.
    [8]
    Harris, L.C. and Reynolds, K.L. (2003) The Consequences of Dysfunctional Customer Behavior. Journal of Service Research, 6, 144-161.
    http://dx.doi.org/10.1177/1094670503257044
    [9]
    Ikegame, M. (1979) Conceptualization and Measurement of Con-sumer Satisfaction and Dissatisfaction. Otemon Economic Studies, 12.
    [10]
    Kim, S.Y. and Lim, Y.J. (2001) Consumers’ Perceived Importance of and Satisfaction with Internet Shopping. Electronic Markets, 11, 148-154.
    http://dx.doi.org/10.1080/101967801681007988
    [11]
    Bai, B., Law, R. and Wen, I. (2008) The Importance of Website Quality on Customer Satisfaction and Purchase Intentions: EvCIence from Chinese Online Visitors. International Journal of Hospitality Management, 27, 391-402.
    http://dx.doi.org/10.1016/j.ijhm.2007.10.008
    [12]
    Alam, S.S. and Yasin, N.M. (2010) An Investigation into the Antecedents of Customer Satisfaction of Online Shopping. Journal of Marketing Development & Competitiveness, 5, 71-78.
    [13]
    Omar, M., Bathgate, I. and Nwankwo, S. (2011) Nwankwo. Internet Marketing and Customer Satisfaction in Emerging Markets: The Case of Chinese Online Shoppers. 21, 224-237.
    [14]
    Cho, N. and Park, S. (2001) Development of Electronic Commerce User-Consumer Satisfaction Index (ECUSI) for Internet Shopping. Industrial Man-agement and Data Systems, 101, 400-405.
    http://dx.doi.org/10.1108/EUM0000000006170
    [15]
    Chu, C.W. and Lu, H.P. (2007) Factors Influencing Online Music Purchase Intention in Taiwan: An Empirical Study Based on the Value-Intention Framework. Internet Research Electronic Networking Applications & Policy, 17, 139-155(17).
    [16]
    Zha, J. and Wang, L. (2006) Empirical Study of Influential Elements of E-Satisfaction. Science of Management, 19, 52-57.
    [17]
    Tian, J. (2011) An Empirical Study on the Relations between E-Service Quality and Online Shopping Satisfaction of College Students. Journal of Nanjing University of Posts & Telecommunications.
    [18]
    Shi, X.D. (2013) Research on Customer Satisfaction of Online Shopping on Taobao. Standard Science.

Engineering Information Institute is the member of/source content provider to

http://www.scirp.org http://www.hanspub.org/ http://www.crossref.org/index.html http://www.oalib.com/ http://www.ebscohost.com/ http://www.proquest.co.uk/en-UK/aboutus/default.shtml http://ip-science.thomsonreuters.com/cgi-bin/jrnlst/jlresults.cgi?PC=MASTER&Full=journal%20of%20Bioequivalence%20%26%20Bioavailability http://publishers.indexcopernicus.com/index.php