• OpenAccess
  • Risk Decision Analysis of Commercial Real Estate  [MASS 2013]
  • DOI: 10.4236/ib.2013.53B009   PP.41 - 46
  • Author(s)
  • Guodong Liu, Xiuli Tang
  • With the increasing of construction of logistics parks, it is essential for commercial real estate project to study on risk decision to avoid redundant and blind construction. Based on risk essence, the paper analyses the attitude of investment decision-makers on risk benefits. Finally, the paper improves the expected utility theory and applies the prospect theory to risk decision of commercial real estate project to provide scientific and objective basis for Project Investment Decision.

  • Commercial Real Estate; Project Investment; Risk Benefit; Prospect Theory; Risk Decision
  • References
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