Research on Financing Efficiency in "Three New Pads" for Cultural Creativity Industry Corporate of Jiangsu Province

Articles

Research on Financing Efficiency in "Three New Pads" for Cultural Creativity Industry Corporate of Jiangsu Province [MASS 2014]
Author(s)
Jia Sun
ABSTRACT
Cultural creativity industry is an emerging industry with
creativity as the core. It is an important part of modern
service industry. And it promotes the strategic adjustment
of Jiangsu province’s economic structure so as to achieve
sustainable development. "Three New Pads" has become a
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MASS 2014 Conference Guide
new financing channel for the cultural creativity industry.
When financing in "Three New Pads", they face lots of
problems, such as a lack of product or service innovation,
and insufficient management innovation quality. In order
to improve financing efficiency, these enterprises should
take measures to reveal true and accurate information,
constantly improve their own capacity development and
innovation capacity. Supports from the government and
cooperation with investors are also very important. AHP is
meaningful to our study.
KEYWORDS
Financing Efficiency, "Three New Pads",Cultural Creativity Industry Corporate, Jiangsu Province
References