• Empirical Study on Influencing Factors of Green Marketing Motivation of China Real Estate Company   [MASS 2012]
  • Author(s)
  • Yang Zhang, Liwen Chen
  • Green marketing of Real Estate Company is the inevitable choice of constructing the two-oriented society; however, practically its motivation power is influenced by many factors. Through investigation of dozens Real Estate Company in Jilin province, the motivation power improving policies had been made through the empirical study by using the tool SPSS 17.0, which could promote the development of green marketing development of real estate company.
  • Real Estate Corporations; green marketing motivation; factor analysis
  • References
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    Dong Liang Chunyan Zheng Marketing innovation under the two- oriented society [J] Journal of Jianghan University 2009(7) 96- 99
    Yongchun Wu Contributing mechanism of green marketing [M] Beijing Economic and Management Press 2006
    Minglong Wu. Statistical analysis of the questionnaire–SPSS Operation and Practice [M] Chongqing University Press 2010
    Wenliang Wang ,Junzheng Feng ,Dandan Wang. Factor analysis on Corporation Sustainable Innovation influencing elements [J]. Technical economy 2008(7) 24-28

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