Research on Resource Marketing Engineering Model and Effect Assessment Based on Structural Equation - Engineering Information Institute

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Research on Resource Marketing Engineering Model and Effect Assessment Based on Structural Equation [MASS 2012]
Author(s)
Wang Yang, Cheng Yanxia
ABSTRACT
This paper bases on Resource marketing management theory and systematic engineering, constructs evaluation indexes of resource marketing engineering model from two dimensions: resources concentration and resources relation. Based on this, this paper uses a questionnaire to an auto parts manufacturing enterprise gets data to construct structural equation, and verifies fitting index involved in, determine the rationality of the evaluation methods and the weight of various index system, construct a scientific resource marketing engineering model, which can provide certain ideas and framework for quantitative analysis the effective and maximize utilization of inside and outside the enterprise resources.
KEYWORDS
Resource marketing engineering; systematic engineering; Structural equation; Resources Concentration; Resources Relation
References
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