• Research on Resource Marketing Engineering Model and Effect Assessment Based on Structural Equation   [MASS 2012]
  • Author(s)
  • Wang Yang, Cheng Yanxia
  • This paper bases on Resource marketing management theory and systematic engineering, constructs evaluation indexes of resource marketing engineering model from two dimensions: resources concentration and resources relation. Based on this, this paper uses a questionnaire to an auto parts manufacturing enterprise gets data to construct structural equation, and verifies fitting index involved in, determine the rationality of the evaluation methods and the weight of various index system, construct a scientific resource marketing engineering model, which can provide certain ideas and framework for quantitative analysis the effective and maximize utilization of inside and outside the enterprise resources.
  • Resource marketing engineering; systematic engineering; Structural equation; Resources Concentration; Resources Relation
  • References
  • [1]
    Boucard A, Marchand A, Nogues X, Reliability and validity of structural equation modeling applied to neuroimaging data, a simulation study[J] , J Neurosci Methods, NO166, 2(2007)278-292
    Bai Renchun, Enterprise resource development planning[M], Beijing: Peking University press, (2005) 180-182
    Fang Min, The reliability test under Structural equation model[J], Chinese health statistics, 10( 2009) 524-526
    H. W. Marsh, K. T. Hau,D. Grayson, Goodness of Fit Evaluation in Structural Equation Modeling , Contemporary Psychometrics: a Festschrift to Roderick P. McDonald. Mahwah NJ : Erlbaum, (2005)275-340

Engineering Information Institute is the member of/source content provider to