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Articles
  • Entrepreneurship, Corporate Social Responsibility and Sustainability   [MASS 2012]
  • Author(s)
  • Liu Qiuling, Jie Zhizhong
  • ABSTRACT
  • this paper provides a brief review of the extant research on the entrepreneurship, corporate social responsibility (CSR) and sustainability especially in China. This research focus is a relatively recent phenomenon since China’s searching for a workable way to solve current social issues and realize its sustainable development. Entrepreneurship has been viewed as one approach for generating growth through new product, process, market, or strategy innovation. With corporate social responsibility (CSR) and sustainability are required by more and more aware stakeholders, this paper demonstrates how entrepreneurship, CSR and sustainability can be integrated and embedded into a corporation’s practice.
  • KEYWORDS
  • entrepreneurship; corporate social responsibility; sustainability
  • References
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